The Social Media Manager will be the voice of FlowWellness online our community, telling the story of Flowwellness, the Flow Project, the Flow Club and all of our activities ; turning followers into customers and supporters across Instagram, TikTok, and beyond.
Role description
About FlowWellness
FlowWellness Ltd is a Ghanaian wellness brand providing premium menstrual products and wellness kits from organic cotton pads to herbal teas designed to support women through their cycles with comfort and dignity. Through the Flow Project, we partner with schools, communities, and non-profits to donate sanitary pads and menstrual health education to girls who can't otherwise afford them: every box sold funds a free box for a girl in need. We're building a mission-driven team to grow the brand and deepen our impact.
Key Responsibilities
Plan and execute a monthly content calendar across Instagram, TikTok, and other relevant platforms.
Create engaging photo, video, and graphic content showcasing products, customer stories, and the Flow Project and Flow Club.
Write on-brand captions and copy that reflect FlowWellness's warm, empowering voice.
Manage day-to-day community engagement responding to comments, DMs, and reviews promptly.
Plan and run paid social campaigns and promotions in support of sales and awareness goals.
Track performance metrics (reach, engagement, conversions) and report insights to guide strategy.
Identify and build relationships with relevant influencers, partners, and organizations for collaborations.
Stay on top of social media trends and adapt content strategy accordingly.
FlowWellness Ltd is a Ghanaian wellness brand providing premium menstrual products and wellness kits from organic cotton pads to herbal teas designed to support women through their cycles with comfort and dignity. Through the Flow Project, we partner with schools, communities, and non-profits to donate sanitary pads and menstrual health education to girls who can't otherwise afford them: every box sold funds a free box for a girl in need. We're building a mission-driven team to grow the brand and deepen our impact.
Key Responsibilities
Plan and execute a monthly content calendar across Instagram, TikTok, and other relevant platforms.
Create engaging photo, video, and graphic content showcasing products, customer stories, and the Flow Project and Flow Club.
Write on-brand captions and copy that reflect FlowWellness's warm, empowering voice.
Manage day-to-day community engagement responding to comments, DMs, and reviews promptly.
Plan and run paid social campaigns and promotions in support of sales and awareness goals.
Track performance metrics (reach, engagement, conversions) and report insights to guide strategy.
Identify and build relationships with relevant influencers, partners, and organizations for collaborations.
Stay on top of social media trends and adapt content strategy accordingly.
Requirements
What We're Looking For
2+ years of experience managing social media accounts for a brand or business.
A strong portfolio or examples of content you've created and grown.
Skilled with content creation tools (e.g. Canva, CapCut, Adobe Express, or similar).
Excellent writing skills and a natural feel for brand voice and storytelling.
Comfortable with basic analytics and using data to improve content performance.
Creative, self-motivated, and comfortable working with minimal supervision.
Passion for women's health, wellness, or social impact content is a strong plus.
2+ years of experience managing social media accounts for a brand or business.
A strong portfolio or examples of content you've created and grown.
Skilled with content creation tools (e.g. Canva, CapCut, Adobe Express, or similar).
Excellent writing skills and a natural feel for brand voice and storytelling.
Comfortable with basic analytics and using data to improve content performance.
Creative, self-motivated, and comfortable working with minimal supervision.
Passion for women's health, wellness, or social impact content is a strong plus.
Benefits
2,000 GHC / Monthy
Send your CV and a short cover letter (max 1 page) explaining why you're a good fit to flowwellness@powertogirls.com , with the job title as the subject line.
Application deadline: July 31st 2026 ”apply early
Only shortlisted candidates will be contacted.
Send your CV and a short cover letter (max 1 page) explaining why you're a good fit to flowwellness@powertogirls.com , with the job title as the subject line.
Application deadline: July 31st 2026 ”apply early
Only shortlisted candidates will be contacted.