Social Media Manager

Full-time  |  Accra, Ghana  |  GHC 2,000/month | Hybrid (3days a week in office)


About FlowWellness

FlowWellness Ltd  is a Ghanaian wellness brand providing premium menstrual products and wellness kits  from organic cotton pads to herbal teas designed to support women through their cycles with comfort and dignity. Through the Flow Project, we partner with schools, communities, and non-profits to donate sanitary pads and menstrual health education to girls who can't otherwise afford them: every box sold funds a free box for a girl in need. We're building a  mission-driven team to grow the brand and deepen our impact.


The Role

The Social Media Manager will be the voice of FlowWellness online — growing our community, telling the story of the Flow Project, and turning followers into customers and supporters across Instagram, TikTok, and beyond.


Key Responsibilities

  • Plan and execute a monthly content calendar across Instagram, TikTok, and other relevant platforms.
  • Create engaging photo, video, and graphic content showcasing products, customer stories, and the Flow Project.
  • Write on-brand captions and copy that reflect FlowWellness's warm, empowering voice.
  • Manage day-to-day community engagement  responding to comments, DMs, and reviews promptly.
  • Plan and run paid social campaigns and promotions in support of sales and awareness goals.
  • Track performance metrics (reach, engagement, conversions) and report insights to guide strategy.
  • Identify and build relationships with relevant influencers, partners, and organizations for collaborations.
  • Stay on top of social media trends and adapt content strategy accordingly.

What We're Looking For

  • 1–2+ years of experience managing social media accounts for a brand or business.
  • A strong portfolio or examples of content you've created and grown.
  • Skilled with content creation tools (e.g. Canva, CapCut, Adobe Express, or similar).
  • Excellent writing skills and a natural feel for brand voice and storytelling.
  • Comfortable with basic analytics and using data to improve content performance.
  • Creative, self-motivated, and comfortable working with minimal supervision.
  • Passion for women's health, wellness, or social impact content is a strong plus.

How to Apply

Send your CV and a short cover letter (max 1 page) explaining why you're a good fit to flowwellness@powertogirls.com , with the job title as the subject line.

Application deadline: July 30th 2026  —apply early

Only shortlisted candidates will be contacted.